Grow Your Customer Base

It follows logically that after strengthening your core prescription business and maximizing the loyalty and profitability of your current customers, it’s time to grow your patient base. Your challenge is determining which growth opportunities to pursue and implementing strategies and programs that you know will attract new customers.

AmerisourceBergen Drug Corporation can help you compete more effectively for the best new patients, positioning you as an expert resource with the most credible, valuable services.

  • Identify Your Best Opportunities. 
    Making a decision to offer a new service or category of products requires information to support the decision. InSite provides customized business intelligence that will identify which programs and services similar stores are successfully using. This information can help you determine which opportunities may offer the best potential for your business.
  • Attract High-Spending Customers. 
    Our patient destination programs will help your pharmacy build deeper relationships with high-spending patients by providing services and products targeted to their needs. Our award-winning Diabetes Shoppe®, for example, can help you meet the needs of patients who, on average, spend 10 times more than other pharmacy patrons. Our growing line of home health care products is another consumer magnet due to the increasing number of patients cared for at home and in assisted living environments. You can also establish yourself as a preferred location for a wide range of immunizations, which can attract an entirely new set of patient prospects to your store.
  • Expand Your Relationships with Local Employers. 
    Employers control the vast majority of patients’ lives in your community with their company-sponsored healthcare plans. Due to rising costs, they are always looking for ways to save money on their employee benefits. AmerisourceBergen Drug Corporation’s pharmacy benefit administrator (PBA) services help establish a direct link with local employers, thereby driving more prescription business to your pharmacy.
  • Increase Spending from Customers. 
    AmerisourceBergen Drug Corporation can help you identify the most relevant non-pharmaceutical products for your customer base and show you how to merchandise and market them most effectively. THE Front End Solution gives you access to more than 13,000 popular OTC medications, HBC products, and nutritionals. They’re backed by proven merchandising and marketing support to help you optimize display space, pricing, and promotion to maximize sales volume and profits.

Resources

Independent Pharmacies

Ensuring that independent retail pharmacies like yours maintain a competitive edge in the marketplace is the focus of AmerisourceBergen Drug Corporation’s distribution, technology, and consulting solutions to:

> Strengthen Your Core Business 
> Maximize Your Profitability 
> Grow Your Customer Base